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B2B Journey Mapping: Map the Buying Committee | Prodinja
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Scoring the committee's mood as one number. Averaging four divergent emotion curves into a single "customer sentiment" score erases the exact signal you need: the fact that they disagree. “Blockers get the least research attention in most B2B mapping exercises, yet they carry outsized power to stop a deal outright.” Worked Example: The Champion Was Thrilled, Security Stalled the Deal