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42 Buyer Persona Questions to Inspire Your Research
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What are Buyer Personas and Why Do I Need Them? “They describe what your customers are like, how they spend their days, the things that motivate and challenge them, and how they make decisions.” Sometimes referred to as marketing or customer personas (or even profiles or avatars), buyer personas are a critical tool for your business. The very process of creating buyer personas helps your team gain a unified view of your target audience. And, once they’re complete, you can share these documents with others in your organization to ensure that everyone understands your customers and can do a better job of attracting and/or serving them.