Article
Webinar strategy 101: Everything you need to run a successful ...
rachelandreago.com
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
To achieve your overall webinar goal, your webinar must have a relevant audience. You need to make sure the people attending are the most relevant for your intended webinar goals. “Use your sales, marketing, and support teams to identify the right audience and create a customer persona to target.” Throughout this, remember your goal — having a webinar with 1,000 attendees is great, but if none of them need or use your product, why are you talking to them?
To achieve your overall webinar goal, your webinar must have a relevant audience. You need to make sure the people attending are the most relevant for your intended webinar goals. “You can then use this customer persona to understand what stage of the buyer’s journey your target audience is at.” Throughout this, remember your goal — having a webinar with 1,000 attendees is great, but if none of them need or use your product, why are you talking to them?
To organize dates, you can send out Google Calendar invites to block off your target time and day on everyone’s calendars (plus 15 minutes of buffer time on each end). Another approach is to use scheduling software like Calendly, then send your calendar links to partners and ask them to book the timeslot most convenient for them. “Make sure you sync your calendars to avoid double-booking, mistakenly showing reserved times as available, or allowing them to book time in your off hours (i.e., the weekend or the middle of the night if you’re in different timezones).” After you confirm the time and date, start building your registration page. Create a shared Google Slides file where you and your partners can collaborate on your presentation.
By partnering with an experienced webinar marketer, you further increase the potential success of your co-webinar as you develop the best webinar strategy for your intended goals and audience. “Double the reach means you can promote your event through both of your networks and marketing channels.” Tip: Use my webinar planning document when hosting a joint webinar with a marketing partner.
Returning to the registration stage, let’s discuss webinar marketing. Webinar marketing is how you draw in registrations and attendees (AKA, leads). “Make sure to align on co-marketing in the planning and organization stage!” Here, having co-webinar partners is extremely helpful. If you both agree to send out announcements and reminders, your webinar could potentially double in reach compared to you marketing it alone.
With a webinar, you receive feedback directly from your target audience. By hosting Q&A sessions, running polls, and sharing surveys, you can better understand your audience’s wants and needs. These interactive elements will enable you to uncover pain points, trends, and opinions that are useful for your sales team. “You can then analyze this information post-event to determine how to better support and engage these prospects going forward.” Incorporating interactive elements into your webinar can also benefit your audience. When asked what they would like to see in webinars, 22% of consumers said they wanted the host to take questions from the audience.
Returning to the registration stage, let’s discuss webinar marketing. Webinar marketing is how you draw in registrations and attendees (AKA, leads). “Make sure to align on co-marketing in the planning and organization stage!” Here, having co-webinar partners is extremely helpful. If you both agree to send out announcements and reminders, your webinar could potentially double in reach compared to you marketing it alone.
An introduction to webinars “It requires software that enables sharing slides, screens, and videos — but more on that later.” Webinars are a popular marketing tool across all industries. However, they’re particularly prominent in the software and tech, financial services, consulting, and education sectors.
With a webinar, you receive feedback directly from your target audience. By hosting Q&A sessions, running polls, and sharing surveys, you can better understand your audience’s wants and needs. These interactive elements will enable you to uncover pain points, trends, and opinions that are useful for your sales team. “You can then analyze this information post-event to determine how to better support and engage these prospects going forward.” Incorporating interactive elements into your webinar can also benefit your audience. When asked what they would like to see in webinars, 22% of consumers said they wanted the host to take questions from the audience.
Scheduling tips “Another approach is to use scheduling software like Calendly, then send your calendar links to partners and ask them to book the timeslot most convenient for them.” Make sure you sync your calendars to avoid double-booking, mistakenly showing reserved times as available, or allowing them to book time in your off hours (i.e., the weekend or the middle of the night if you’re in different timezones).