Santa Unwraps 12 Sales Tactics You NEED to Master in 2026

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1. 28:10

   if your ask is, Hey, do you want to learn more about how our product can solve your problem? You are actually leaving meetings on the table. The data shows the most effective call to action when you're reaching out to a prospect to try to get a meeting booked is not, do you want to meet? But it is actually what is called an offer of “value said differently. It is selling the blind date of what are they going to get out of that” meeting with us, even if they do not buy our products, because our buyers have been burned by crappy poopy meetings with crummy salespeople. And so what you need to do is when you're selling the meeting, you need to explain, here's what you're going to get, even if you don't buy this

   In Campaign offer design

2. 31:05

   I strongly recommend you talk to your manager and you try to push your pipeline reviews after the hours of 2 and 3pm, because 3 to 6pm are your admin hours, where you do all your one-on-ones, you do your walk-and-talks, you do your recap emails, you do all of your call prep for the next day, and you do your list building so that you step into the next “day with a full list of prospects that you are ready to cold call.” In the 13th special gift that has nothing to do with prospecting, it has nothing to do with closing, it has nothing to do with leadership, it has to do with how to be a phenomenal human being and a phenomenal salesperson. I'll never forget, it was our first in-person shoot, I think, ever, and we always do two

   In List building