How to Ask for an Introduction - Medium

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1. When you ask someone for an introduction, you’re actually creating more work for them. No matter how happy that person is to make an intro, they’ll always appreciate it if you make their life easier. “The first thing you should always do is to send the introducer an email that describes you / your company and why you’re hoping to meet this new person.” Try to write it in a way that allows the introducer to easily forward your email along. If not, you can include a blurb with all the information below that they can copy and paste into their own email.

   In Introduction request scripts

2. Press enter or click to view image in full size “The introduction will likely take more time and there’s always a chance the person will say no, but it is much more likely that the person will be happy and engaged while speaking with you because they’ve given permission first.” Send some quick reminders

   In Permission-based introductions

3. Why is this so important? For starters, tell me if you’ve ever been in one of these positions before: “Someone offers to introduce you to a friend and you get super excited, but that introduction never comes.” You actually do get an introduction, but the person introducing you mischaracterizes who you are or what you’re looking for.

   In Selecting introduction sources

4. Someone offers to introduce you to a friend and you get super excited, but that introduction never comes. “You actually do get an introduction, but the person introducing you mischaracterizes who you are or what you’re looking for.” You email back and forth so many times looking for a right time and place that the meeting never gets scheduled.

   In Selecting introduction sources

5. You actually do get an introduction, but the person introducing you mischaracterizes who you are or what you’re looking for. “You email back and forth so many times looking for a right time and place that the meeting never gets scheduled.” When you show up to a meeting, the other person has no idea what’s going on or isn’t really engaged.

   In Selecting introduction sources

6. Most people despise receiving introductions without being asked first. This is one of the most important norms to understand, especially with people as busy as founders, mentors, and investors. “When I’m introducing a founder to an investor, I’ll usually send an investor an email like this first:” Press enter or click to view image in full size

   In Warm introduction mechanics

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