Outbound Wiki

Sequence pause and resume

Rules for temporarily stopping outreach and deciding when a cadence can safely continue.

Pausing a sequence affects work that is already scheduled. Choose the scope, inspect what is due, and resume only after the reason for the pause is cleared. Existing activities keep their original due dates, while auto email steps that become due during the pause wait until the sequence is enabled again.12 Tasks can become overdue even though emails do not go out.3

Choose the pause scope

Choose the scope before pausing. It tells you whether to contain a local issue or stop wider outreach.

A sequence can be paused for everyone or for one person's sequence instance.4 Use the wider option when the interruption affects the whole motion, such as time away from outreach. When you are going out of the office, pausing everyone can help prevent a large volume of email from waiting for you when you return.5

Use a contact-level pause when the reason belongs to one conversation. Ask whether the sequence itself is unsafe to run or whether the contact needs review. That answer determines whether to pause the wider sequence or only the affected enrollment.

Record the sequence, the affected contact or contacts, the reason for the pause, and what would make the next action appropriate again. This gives you a clear condition for resuming.

Inspect what is already scheduled

Before pausing, reconstruct the contact's current position and note it.

Each sequence step creates an activity record when the previous step is completed, or when a contact is added for the first step.6 The activity's due date follows the wait time set in that step.7 Check the last completed step, the next activity, its due date, and whether the next action is an email or a task.

A pause does not simply stop everything at its current point.8 Your notes should capture the last completed action, the activity already scheduled, what it was meant to accomplish, what changed enough to justify the pause, and what to review before resuming.

Mark tasks and emails separately. The system can leave tasks overdue during a pause while preventing emails from going out.3 That tells you what needs manual cleanup before you resume the sequence.

Apply the pause at a clear trigger

Pause when an event changes the correct next action. A reply, a meeting action, or a change in context can require review before the next automated step runs.

For action-based automation, choose whether a lead should continue, pause, or end after a link click, a reply, or a booked meeting.9 Manual pausing handles a specific case, while campaign settings can determine whether those outcomes trigger continuation, pause, or an end automatically.10

Use a pause when the event needs interpretation. A non-actionable reply such as "Thanks" can be handled by pausing the contact, reviewing the context, and resuming later if the sequence still makes sense.11

Record what the trigger means for the next step. "Reply received" is too vague to guide a later resume. If the trigger does not change the next action, the sequence may not need a pause. If it does, pause before the next automated send becomes due.

Resume after a relevance check

Resume after checking that the pause reason has cleared and the next step still fits the contact's situation. Paused leads retain their place in the sequence and can be resumed later when the campaign is still relevant.12 If the original reason for outreach has changed, choose a different next action or make a deliberate re-entry plan.

A resumed enrollment starts again where it left off.13 If the next step carries a two-day delay, that delay starts when the sequence resumes.14 Check the next scheduled activity after re-enabling so you know whether the sequence is waiting on a delay, ready for a task, or holding an email that became due during the pause.

For a long pause, check whether the original sequence still fits. One approach is to bring the prospect back around in 90 days or place the prospect in a different sequence.15 Record why the contact stopped being workable before leaving it paused.

Resume only the scope you reviewed. If the pause applied to one enrollment, release that enrollment. If it covered a wider sequence, inspect the affected contacts before restoring activity across the group.

What not to do

Keep these checks beside the control you use to pause and resume.

  • Pausing a sequence pauses only the emails and tasks scheduled for contacts you enrolled; contacts enrolled by other users remain active.1617
  • An automatic Out of Office reply does not end the sequence. The sequence pauses until you initiate it again.18
  • Do not resume a contact simply because it remains in the sequence. Resume when the campaign is still relevant to that contact.12

Tool for this

Running the whole sequence, one step at a time

If you want the sequence run for you without giving up the human steps, Intedat is a fair choice. A workflow is a list of steps with a delay in days between them: automatic and manual email, a call, the website contact form, and LinkedIn profile view, connection request, message and reaction. Only the automatic email sends itself, written from your profile in the language you chose, and the rest land as tasks with the assigned salesperson, which is how I would want it.

Open Intedat

Sources

  1. 1
    “Since the record is already created and set, that date/time will not change, which means existing Activities will still be due when they were originally due.”
  2. 2
    “However, if there are any auto email steps that come to their due date when “Paused”, the emails will wait until the Sequence is re-enabled.”
  3. 3
    “So, you may have overdue tasks when you pause, but no emails will go out.”
  4. 4
    “There are situations where you may want to pause everyone in a Sequence or where you need to pause just one person’s sequence instance.”
  5. 5
    “If you are going out of the office for a while, you may want to put everyone on pause, so you do not come back to a ton of emails.”
  6. 6
    “Each Sequence step creates an activity record, and those activity records are created as soon as the previous step is completed (or, in the case of the first step, as soon as a contact or lead is added).”
  7. 7
    “When the Activity record is created, a due date is set based on the wait time set in that step.”
  8. 8
    “When you follow these steps, everything does not just stop where it is.”
  9. 9
    “Instead of relying on one fixed behavior, you can choose whether a lead should continue, pause, or end when they click a link, reply, or book a meeting.”
  10. 10
    “You can manually pause leads from the Lead list, and you can also configure campaign Automation settings to decide whether leads should continue, pause, or end automatically after specific actions.”
  11. 11
    “For example, if a lead answers with something like "Thanks" or another non-actionable reply, you can pause them, review the context, and later resume the sequence if it still makes sense.”
  12. 12
    “Paused leads keep their place in the sequence and can be resumed later if the campaign is still relevant.”
  13. 13
    “Once the contact's enrollment resumes, the sequence will start again where it left off.”
  14. 14
    “For example, if there was a two-day delay before the next step, the delay will start when the sequence resumes.”
  15. 15
    “I might bring them back around in 90 days and start calling again or I might put them in a different sequence.”
  16. 16
    “Only emails and tasks scheduled for the contacts that you enrolled will be paused.”
  17. 17
    “Contacts enrolled by other users won’t be paused.”
  18. 18
    “NOTE: If a recipient responds with an automatic reply, such as an Out of Office notification, then the sequence will not end. It will pause until you initiate the sequence again.”