Outbound Wiki

Referral eligibility and qualification

Defining who can refer, what counts as a valid referral, and which outcomes trigger a reward.

Referral eligibility is a contract between the person who sends a lead and the team that decides whether it counts. Write the rule so someone can check the sender, recipient, submission, and event that earns credit without asking for an exception. Separate an acceptable referral from a payable result: a referral can be valid for routing while it waits for the proof required by the reward rule. That keeps a vague definition of "qualified" from carrying the whole program.

Set the rule before you accept referrals

  1. Referrer
  2. Referred person
  3. Submission
  4. Outcome

Separate the decisions often compressed into one word: eligibility. Use this sequence to test each referral before anyone debates payment.

Stage What you are trying to learn Example question
Referrer whether this person is allowed to submit Who can refer under this program?
Referred person whether the recipient can receive the referral Has this person already entered through another path?
Submission whether the record contains enough information to route Can the receiving team act on what was submitted?
Outcome whether the event for credit has happened What event makes this referral payable?

Decide who can refer before deciding how to reward them. Programs have used exclusive audiences that include employees' friends and family, valued customers, or successful referrers.1 Another program permits a non-customer to recommend someone and receive a reward.2 A cap can also define eligibility: one program requires the referrer to have earned fewer than 100 referral rewards.3

State the duplicate rule plainly. Under one rule, a friend is ineligible if that person already used someone else's referral code or earned a referral reward.4 Another rule says the invited person must not sign up through a link or code shared by someone else.5 Both rules answer the same operating question: who gets credit when several paths point to the same person?

Check the referred person and the submission

Check the recipient and the record together. A person can fit the audience while a submission still fails because its source, contents, or route are unclear.

Some referral terms require every listed criterion before a referral becomes eligible.6 In a healthcare pathway, an eligible patient must have a referral from one of the specified practitioners or pathways.7 That referral may come from a general practitioner or prescribed medical practitioner managing the patient under a Mental Health Treatment Plan.8 If the patient is enrolled in MyMedicare, the referral must come from the practice in which the patient is enrolled.9

Show the required fields when a referral is submitted. In one referral format, the record should include the patient's name, symptoms or diagnosis, and the number of treatment services.101112 The number of services stated in the referral defines the course of treatment.13 This gives the receiving team something concrete to check when the sender describes the need loosely.

Ask for clarification when the record leaves eligibility uncertain. The treating professional can contact the referring practitioner when they are unsure whether the patient is eligible.14 In a commercial program, name the person who resolves an unclear case, the information they need, and the status that remains while they check it.

Run the review and routing

After a referral passes the basic checks, assign it an owner and record its disposition. The review should show whether the referral can move forward and leave a trace of that decision.

A useful workflow assigns a referral coordinator to assess information referrals for examination potential and record whether each referral was selected for examination.15 Adapt the labels to your program and record the result at the point of review. Keep the review decision separate from the reward decision so a valid referral remains visible while its outcome is pending.

Route exceptions through a named path. One registration process allows an exception request when registration is in progress or when a deal validation team has made a decision.16 State who can request that review, what status pauses the normal process, and what decision closes it.

Define the outcome that earns credit

Eligibility says whether a referral can enter the program. The outcome rule says when the program owes a reward. Keep these tests in separate fields and explain the trigger in language the sender can recognize.

Programs use different proof points. One employee referral definition treats success as the referred individual accepting the offer, clearing onboarding, and starting in the new role.17 A referral revenue definition requires a binding agreement or purchase order within one year of submission, followed by revenue collected from the referred customer.18 Referral commission programs may attach additional bonuses to a discovery call, a completed demo, or conversion to a deal.19 A customer referral that turns into a meeting during the quarter can also be used as an incentive trigger.20

Choose the event that matches the behavior the program wants to encourage. A referral rewards guide recommends designing rewards to trigger the act of referring.21 You can use that principle while recording later milestones for attribution, forecasting, or a separate reward tier. The terms should state whether the trigger is submission, acceptance, a meeting, onboarding, a signed agreement, collected revenue, or another event the program can verify.

Write the outcome test so two reviewers reach the same answer. Include the required event, the record that proves it, the time window if one applies, and the treatment of duplicates. If the program has more than one reward, give each reward its own trigger instead of letting one broad definition cover all of them.

What not to do

These mistakes make valid referrals disappear or leave the reward decision open to argument.

  • Do not leave screening criteria to a central team when each receiving unit is responsible for defining how it screens and routes productive referrals for examination consideration.22
  • Do not discard a referral after checking only a checkbox. Clerks are directed to review both the checkbox and narrative sections of the referral form.23
  • Do not make referral sources guess what a good referral looks like. Clearer information helps them make better referrals.24
  • Do not close a disqualified record forever when a later change can make it relevant. A patient who calls back after treatment completion, disease progression, or changed circumstances can count as a referral in progress.25

Before launch, turn the rule into a visible check covering the sender, recipient, submission, and outcome. When a case falls outside it, record whether it needs clarification, routing, exception review, or a later outcome check.

Sources

  1. 1
    “We’ve seen brands achieve tremendous success by running exclusive referral programs for the friends and family of their own staff, or for their most valued customers / most successful referrers.”
  2. 2
    “And, unusually, you can recommend someone and receive a reward even if you are not a Three customer.”
  3. 3
    “You’ve earned less than 100 referral rewards.”
  4. 4
    “If they already used someone else's referral code or earned a referral reward in the past.”
  5. 5
    “Didn’t sign up through a referral link or code that someone else shared with them”
  6. 6
    “To be eligible for co-sell deal registration, a referral must meet all the following criteria:”
  7. 7
    “If your patient is eligible to receive Better Access mental health treatment services, a referral must be made from either:”
  8. 8
    “a general practitioner (GP) or prescribed medical practitioner (PMP) managing the patient under a Mental Health Treatment Plan (MHTP)”
  9. 9
    “If the patient is enrolled in MyMedicare the referral must be from that practice.”
  10. 10
    “the patient’s name”
  11. 11
    “their symptoms or diagnosis”
  12. 12
    “the number of treatment services the patient is being referred for”
  13. 13
    “The number of services stated in the referral is a ‘course of treatment’.”
  14. 14
    “If you’re not sure if your patient is eligible, you can contact the referring practitioner.”
  15. 15
    “A referral coordinator is to review information referrals for examination potential and log whether a referral was selected for examination or not.”
  16. 16
    “A referral for which deal registration is in progress or a decision is made by the deal validation team.”
  17. 17
    “Upon confirmation of successful referral, (i.e., the “Referred Individual” has accepted the offer, cleared onboarding, and started in their new role), the “Referring Employee” will receive a “successful referral” gift.”
  18. 18
    “Referral Revenue shall mean services delivered by ExpeData to Qualified Referral Customers where the revenue is collected by ExpeData from Qualified Referral Customers whom have executed and delivered a binding agreement or purchase order with ExpeData within one year of the submission of a Sales Lead Referral Service .”
  19. 19
    “Additional bonuses may be awarded for scheduling a discovery call, completing a demo, or when the lead converts to a deal.”
  20. 20
    “customer referral that actually turns into a meeting this quarter”
  21. 21
    “You’re rewarding referrals, but referring isn’t the action rewards should be designed to trigger.”
  22. 22
    “Each IRS unit receiving the referrals is responsible for defining its criteria for screening and routing productive referrals for examination consideration.”
  23. 23
    “To reduce the risk of destroying valid referrals, the April 2019 IRM update specified clerks are to review both the checkbox and narrative sections of the referral form.”
  24. 24
    “When they have better clarity about what type of referral is good for you, they will be able to make better referrals.”
  25. 25
    “When a patient calls back months after their initial disqualification — because they have finished a second-line treatment, because their disease has progressed, or because their circumstances have changed — that conversation is a referral in progress.”